For freelancers, consultants, coaches and one-person businesses with an offer to sell
The Get More Leads Toolkit is six practical digital resources that work in order. Check your business is ready, choose where to market, build a list of prospects and write messages people want to answer.
Six practical digital resources that work in order.
Turn existing attention into enquiries
Traffic is useful when it brings the right people into a conversation with you. Getting there depends on four decisions. Each one is easier to make with a method in front of you.
The people with the problem your offer solves, and the ones most likely to act on it soon.
The channels, places and lists where those people already spend their time.
A prepared, personal first contact and a polite follow-up that keeps the door open.
Words that earn attention, explain your offer simply and make the next step obvious.
The Get More Leads Toolkit gives you a practical resource for each of these decisions, so you can make progress one step at a time.
Win back the hours lost to scattered marketing
Each common approach on the left has a sensible reason behind it. Each one also leaves a gap. The six-step Get More Leads route fills those gaps in order.
What you can do once you start
Each change below is something you can put to work in your business straight away.
Look for prospects in the places they already gather, so your time goes on people who could buy.
Choose the channels that suit your business and audience, then give each one proper attention.
Work from a list and a simple process, so prospecting becomes a regular habit rather than an occasional push.
Open with a stronger line and describe your offer in words your customers use, across pages, emails and posts.
End each message with one simple action, so interested readers know how to reply or enquire.
Prepare before you reach out and follow a method, so sending the next message feels easier each time.
One resource for each step of finding customers
Each resource handles one part of finding and approaching potential customers. Used together, they give you a complete working route.
14 Fs of Evergreen Business Success
A structured review of 14 business foundations. See which areas are ready and which need attention first.
Why it matters: marketing works harder when the business behind it is ready for the interest it creates.
Traffic Decoder Audit
An audit of where relevant visitors could come from, and which channels are worth a closer look for your business and audience.
Why it matters: fewer, better-chosen channels leave you more time to do each one properly.
Rapid 100 Prospecting System
A structured method for identifying potential buyers and turning a long list into planned, purposeful outreach.
Why it matters: a list and a routine turn prospecting into something you do regularly, and consistency is what creates opportunities.
The 5 Ps Prospecting Playbook
Five principles, Purpose, Preparation, Personalisation, Perseverance and Practice, with exercises, frameworks and templates to put them into use.
Why it matters: a consistent method builds confidence, and confidence makes the next approach easier to send.
Your Writing Is Boring
Guidance for making marketing copy clearer, more interesting and more persuasive, on landing pages, in emails, social posts and outreach.
Why it matters: every channel you choose depends on words, so better writing improves all of them at once.
Kerry's Safe Word List
A practical writing reference of tired AI expressions and plain swaps, for editing drafts quickly and with confidence.
Why it matters: readers notice generic wording, and an individual voice makes your message feel worth answering.
Your six-step route to more enquiries
The resources follow the order you would naturally work in. Each step answers one question, and each answer makes the next step easier.
Is the business ready for more interest?
14 Fs of Evergreen Business Success
Which channels deserve my attention?
Traffic Decoder Audit
Where should I look, and who should I approach?
Rapid 100 Prospecting System
How should I approach them?
The 5 Ps Prospecting Playbook
What should I say to get their interest?
Your Writing Is Boring and Kerry's Safe Word List
How do I keep it going each week?
Rapid 100 routine with the 5 Ps of Perseverance and Practice
Buy one resource on its own and you solve one part of the problem. The toolkit gives you the whole route, from deciding where to look to sending the message.
Use it in your kind of business
Four illustrative examples of the toolkit in use. Your own route will depend on your offer, your market and the time you have.
Uses Rapid 100 to list businesses likely to need their services, then the 5 Ps to research each one and write outreach that refers to the business's own situation.
Rapid 100, 5 Ps Playbook
Uses the Traffic Decoder Audit to review ways to attract local enquiries, then rewrites the website and listing copy with Your Writing Is Boring so the offer is easier to understand.
Traffic Decoder Audit, Your Writing Is Boring
Builds a weekly prospecting routine from Rapid 100 and checks every promotional email and post against Kerry's Safe Word List before it goes out.
Rapid 100, Kerry's Safe Word List
Starts with the 14 Fs to see what needs attention, then uses the Traffic Decoder Audit to pick one manageable channel instead of trying every option in limited evening hours.
14 Fs, Traffic Decoder Audit
Your complete route to more leads
Everything you need to choose where to market, who to approach and what to say, for one payment.
£97One-time payment
Delivered as digital resources. As a digital product it is yours once opened, so refunds are not offered. If a file is ever faulty or will not load, it gets put right. The toolkit does not include the Customer Acquisition System, done-for-you marketing or one-to-one support.
Check it suits you before you buy
The toolkit suits one-person businesses, freelancers, consultants, coaches, service providers and home-based businesses that already have something to sell.
The toolkit works when you use it. It is a self-directed bundle of digital resources. You choose the channels, build the list and send the messages. The resources show you how.
Methods built from real experience
The founder of PassivAi® is a British business coach, web consultant and digital marketing specialist who has worked with websites and online businesses since the 1990s.
PassivAi® makes business development easier to manage, with sensible systems, useful tools and AI used where it helps.
Your questions answered
Six digital resources: 14 Fs of Evergreen Business Success, the Traffic Decoder Audit, the Rapid 100 Prospecting System, The 5 Ps Prospecting Playbook, Your Writing Is Boring and Kerry's Safe Word List. Nothing else is added, and there are no physical items.
Yes, if you already have an offer to sell. The resources are written in plain language and follow a sensible order, from reviewing your foundations to writing your messages. If you are more experienced, you can go straight to the resource you need.
Yes. Prospecting, outreach and clearer promotional writing suit freelancers, consultants, coaches and other service providers well, because a direct conversation is often how service work begins.
No. A website helps prospects check you out, and the writing guidance applies to one if you have it. Prospecting and outreach can also run through email, social profiles and direct contact.
No. Nothing in the toolkit requires you to pay for advertising. If paid channels come up while you review traffic opportunities, whether to use them is your decision.
No. Kerry's Safe Word List is especially useful if you use AI to draft copy, but every resource works whether or not you use AI tools.
After payment you go to a confirmation page, and your receipt and access details are sent to the email address you use at checkout.
The toolkit is a digital product, so refunds are not offered once the resources are opened. If a file is ever faulty or will not load, it gets put right. Read the full list of what is included on this page before you buy.
No. The toolkit is a single payment of £97. There are no monthly charges.
No. The Customer Acquisition System is a separate, more advanced product with its own price. The Get More Leads Toolkit is complete on its own and gives you the six resources listed on this page.
No. It gives you methods, frameworks and writing guidance. Leads come from putting them to work: choosing channels, building your list, contacting people and following up. Results depend on your offer, your market and the time you put in.
Start finding customers this week
£97 one-time
Get my six-step leads route for £97Choose where to look, decide who to approach and send a better first message. Start with one resource this week and build from there.
P.S. The toolkit gives you six resources in one order: check your foundations, pick your channels, build your list, plan your approach and sharpen your messages. Each week without a plan for who to contact is a week of enquiries left to chance. For £97, one payment, you get the route and keep it to use again.
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